Houston-born rapper and producer Travis Scott's psychedelic trap style makes him one of the more distinctive talents to have risen to the height of mainstream commercial popularity. His heavily processed, half-sung/half-rapped style set him apart early on, and he grew from affiliations with Kanye West 's GOOD Music and T.I. 's Grand Hustle in the early 2010s to chart-dominating popularity before the close of the decade. After his first studio album, 2015's Rodeo, debuted in the number three position, Scott followed with a pair of number one full-lengths, Birds in the Trap Sing McKnight (2016) and Astroworld (2018), all the while assisting in platinum singles headlined by the likes of Rihanna ("Bitch Better Have My Money"), SZA ("Love Galore"), and Drake ("Portland"), and working extensively with Quavo as Huncho Jack . Whether leading or supporting, Scott's presence was unmistakable, and he quickly accumulated Grammys, endorsement deals, and appearances in more than 80 charting songs. By the 2020s, Scott was one of the most successful living artists on the planet.